Case Studies

Results from the field.

Audited results from real engagements — paid media, SEO, and full-funnel admissions systems.

Hyderabad's leading intermediate college — Full-Funnel Admissions

How we tightened the admissions engine behind 6,156 walk-ins.

Source windows: Google Ads Feb-Jul 2025 vs Nov 2022-Jul 2023, Google Business Profile Mar-Jun YoY, Google Search Console last 6 months vs previous 6 months, and Instagram Insights last 90 days.

Proof Snapshot

Headline numbers from this engagement.

6,156Walk-ins
2,090Admissions
1,861Admissions retained (FMS)
34%Overall conversion

The Client

The college operates multiple branches in a competitive IIT/NEET coaching market. It is a serious, high-volume admissions environment where weak follow-up and weak channel visibility become expensive very quickly.

The Challenge

Inquiry volume existed, but efficiency was weak. Paid media needed tighter economics. Branch discovery had to improve. Website conversion needed better filtering so weaker inquiries did not flood the funnel. Reporting needed to make it easier to see what actually produced admissions.

College campus — Hyderabad
Hyderabad's leading intermediate college Admissions Audit Proof
The Approach

A multi-channel admissions engine, not a single-channel spike.

  • Paid media optimization across Google Ads
  • Branch-level visibility through Google Business Profile
  • Website form tightening to reduce junk inquiries
  • SEO growth through Search Console-led content work
  • Social support through reels and consistent monthly posting
Audited Results

Proof from paid media, local discovery, SEO, and social.

Performance Metrics

  • Google Ads cost per conversion: ₹837 → ₹142
  • Google Ads conversions: 65 → 3,500
  • GBP calls: +82% to 629
  • GBP directions: +135% to 2,863

Discovery Metrics

  • GBP website clicks: +101% to 171
  • SEO impressions: 146K → 288K
  • SEO clicks: 21.7K → 23.8K
  • Instagram accounts reached: +185% to 10,557

Lessons & Playbook

  • Localized creatives and branch-specific GBP posts improved discovery and calls.
  • Website form tightening reduced junk inquiries and improved valid inquiry-to-walk-in rates.
  • Reels drove most social engagement; monthly cadences beat sporadic posting.
  • Paid + GBP + SEO + social orchestration created a more resilient admissions engine.

What’s Next

The system is now running as a multi-channel admissions engine, and the compounding effect comes from continuing to tighten each stage rather than relying on one spike channel.

The system is live and continuing to compound across all channels. New audited results will be added as they become available.

Next Step

See what your own funnel is leaking.

The audit is the quickest way to identify what should be fixed first.