Practical writing on admissions economics, funnel leakage, follow-up systems, and tracking for schools and coaching institutes in India.
A buyer's guide built on Google's own hiring advice: grant read-only Search Console access first, read the audit for specifics, and walk away from ranking guarantees.
A firewall rule returned 403 to OpenAI's search crawler while monitoring said all was fine. How to allow OAI-SearchBot, confirm the live response and write citable answers.
Google knows the URL but has not crawled it yet. What the Search Console status means and the fixes Google documents: internal links, sitemaps, request indexing.
LLM SEO as two jobs: let OAI-SearchBot, Claude-SearchBot and PerplexityBot reach your pages, then write passages a model can lift and cite.
Training, search and user-triggered AI crawlers from OpenAI, Anthropic, Perplexity and Google, built from each vendor's own documentation.
What drives SEO cost in India, what low-cost packages leave out, Google's own red flags for hiring an SEO, and our published monthly price.
AEO and GEO name overlapping work. What Google's own guide says, where answer boxes and AI citations differ, and one checklist for both.
ChatGPT draws on training data and live web fetches by three separate OpenAI crawlers. What each one does, and why blocking one does not block the rest.
A bad-bot rule matching "searchbot" returned 403 to OpenAI's and Anthropic's search crawlers while robots.txt said they were allowed. How to test both layers.
The free AI Visibility Checker reads your robots.txt for GPTBot, ClaudeBot, PerplexityBot and eight other AI crawlers, requests your homepage with each one's user agent, checks llms.txt and your sitemap, and crawls up to 50 pages.
Why enquiries don't convert to admissions is not a demand problem — it is a follow-up failure. Here is the exact mechanism behind coaching enquiry drop-off and the 5-day sequence that fixed it.
How to think about admissions marketing ROI honestly — the framework that ties top-of-funnel cost per lead to lifetime value, without inventing numbers we cannot prove.
Why most Indian schools cannot benchmark their admissions conversion rate, the one number Aglocom can publish (34% walk-in-to-admission), and what the gap to industry average means.
The full lead-generation playbook for Indian schools and coaching institutes — channel mix, cost-per-lead benchmarks, and the moves that compound over years.
How much should an Indian private school actually spend on admissions marketing? Working benchmarks by school size, board, and city tier — plus what to drop.
How we cut Google Ads cost per conversion (cost per lead) by 83% at one Hyderabad coaching institute — keyword changes, landing page changes, and follow-up changes that compounded.
The 5-stage admissions funnel framework every Indian school should track — what each stage means, what to measure, and where the leak usually is.
What walk-in rate signals in coaching admissions, and the operational changes that actually shift it. The one number Aglocom's flagship engagement runs at — and why.
The full operator playbook for a 2026 coaching institute marketing strategy — channel mix, cycle timing, what to spend, what to drop entirely.
The exact WhatsApp sequence we use to nurture coaching institute inquiries — message-by-message, with timing rules and the question that closes.
The 7 questions every school owner should ask before signing with a marketing agency. Most generalist agencies fail at least 4 of them.
The four predictable leakage points between inquiry and enrolled student — and the specific fixes for each. Most schools fix the wrong one first.
What actually drives admissions in India in 2026 — not generic ads or boosted Instagram posts, but the funnel pieces most agencies skip.